Engaging in manufacturing that leads to the future is a vital concept we pursue when developing products. Our manufacturing is based on adopting environmentally and socially considerate materials, while also providing customers with high-quality, affordable products. and ST HD leverages digital transformation and other recent advanced technologies to engage in business that takes advantage of digital solutions to achieve sustainable business growth and address social issues over the medium to long term.
Evolving Development Processes Through Interdepartmental Synergies
Our manufacturing begins with the accurate and prompt identification of customer needs. Units across the company, including the Marketing Division, Material Development & Procurement Department, and design teams, work together to collect data on global trends and create products that match the concept of each brand. The Marketing Division shares ideas across divisions based on candid feedback and evaluations from customers who purchased our products to plan even higher-quality products. The Material Development & Procurement Department uses this information to develop new materials and improve existing ones. We then hold exhibitions to present these materials to the designers behind each brand, who incorporate them into product development for the next season.
Developing Proprietary Materials for a Sustainable Future
Our ability to quickly reflect the latest trends and customer needs in our manufacturing is one of our strengths, but we also focus on developing our own materials with sustainability in mind. and ST HD supports sustainable purchasing behavior by displaying an original mark on product tags to improve visibility for customers. This mark signifies products made with materials and processing that meet our sustainability standards, which include limiting CO₂ emissions, reducing use of water, pesticides, and chemical fertilizers, using recycled raw materials, and ensuring fair producer working conditions. In recent years, we have developed materials that balance functionality with the latest styles, including fabrics that maintain a fresh and comfortable feel even on hot days in response to the increasing frequency of extremely hot weather. One such material we developed for the 2026 spring/summer season is FraisCot, a material that combines recycled polyester with cooling and quick-drying functions and traceable cotton. Expanding our product lineup to incorporate such materials allows us to offer attractive fashion that ensures comfort across diverse occasions. and ST HD will continue to improve our existing materials and engage from the raw material development stage to build a product portfolio that anticipates environmental and market changes.
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Development of original sustainable materials
Adastria strives to switch to environmentally and socially friendly raw materials and processing in over half of all our products by 2030. To this end, we formulate our own sustainability definitions and standards regarding materials, procurement, and production processes, adding our original marks to the tags of applicable products. We added two new sustainability marks in fiscal 2023, assigning marks to 17.2% of all company products. We are committed to adopting sustainable materials and processing to encourage sustainable consumption behaviors in customers.
Material Sustainable Marks
Sustainable Marks Granted
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