Building sound and constructive engagement with the local communities surrounding our stores is essential as and ST HD expands our business into diverse regions in Japan and overseas. We leverage the characteristics and strengths of our fashion-oriented business to address regional issues through collaboration with industry, government, academia, and local communities. As a platform provider, we strive to strengthen ties with the areas our stores are located and provide new value to enrich people's lives and revitalize our communities.
Engaging in Community-Rooted Sales Activities
We respect the unique culture of each country and region, and by developing localized products tailored to the lifestyles of our customers, as well as by providing events and services in collaboration with local companies and other organizations, we are engaged in strong community-building while increasing our visibility in the Asian market. Among them, niko and ..., which operates 28 stores outside Japan, will open its first store in Thailand’s capital of Bangkok in April 2023. This is part of a unique experiment to generate fondness among locals, including the creation of a community space where local creators, companies, university students, and others can freely interact to create new collaborations.
Furthermore, our training programs are systemized based on customer service education in Japan, achieved through collaboration between our Japanese Human Resources Department, branch offices, and local subsidiaries. By annually reviewing our training content and striving to improve employee skills, we ensure that customers receive satisfying service at any store in any country, creating establishments they want to visit again.
Contributing to the sustainable development of the place where we were founded
and ST HD Group leverages the power of fashion to revitalize sports, arts, culture, and various other fields, aiming to create a new Good Communities in the region of our company's origin. We support the Mito Chamber Orchestra and The Museum of Modern Art, Ibaraki, and we sponsor the IBARAKI ROBOTS and FC MITO HOLLYHOCK, two professional sports teams based in Ibaraki. In addition, we have also signed an official supplier agreement with the women's professional volleyball team Astemo Rivale Ibaraki to provide them with mobile clothes, and are working to promote sports and the arts in the area where our company was founded through fashion.
Mito Chamber Orchestra
The Museum of Modern Art, Ibaraki
ADASTRIA MITO ARENA
ADASTRIA BAZAAR! 2022
We are grateful to Mito, where our company was founded, we hold the "Adastria Bazaar" every year at the "Adastria Mito Arena", the home arena of the professional basketball team "Ibaraki Robots". We also have many contents such as family garage sales, talk shows by Ibaraki Robots players, collection and recycling used clothing called “Play Cycle!”, and cafe on site, for local customers to enjoy our activity.
Industry–Academia Collaboration Through the S-SAP Agreement*
We entered into the S-SAP Agreement* with Shibuya City, where our headquarters is located, to work together on solving local social issues. Building on this collaboration, we jointly developed commemorative goods with students from Aoyama Gakuin University for the university's 150th anniversary. We utilized our strengths and expertise, from product planning to promotion, to take on total production of these goods, incorporating students’ ideas into the design, production, and sales activities. The commemorative goods were delivered to a wide range of customers through the university’s on-campus store, our e-commerce site, and the niko and … flagship store, creating momentum in the community through the industry–academia collaboration aimed at fostering the next generation. We received positive feedback from participating students, who commented that being involved in the fashion business process allowed them to gain a deeper understanding of the industry and the opportunity to think about their careers.
S-SAP Agreement
*Shibuya Social Action Partner Agreement.
A public-private partnership system in which Shibuya City collaborates with companies, universities, and other organizations based within the ward to resolve local social issues.
Contributing to disaster-stricken areas
We are participating in the Tohoku Cotton Project to support recovery efforts following the Great East Japan Earthquake. And we have sold Samurai ALOHA products throughout our brand HARE with the aim of creating employment in the areas. GLOBAL WORK donates a portion of the sales of eligible products to the "Sakura Namiki Project" promoted by the NPO Sakura Namiki Network. In order to quickly deliver products as disaster relief supplies, we are a member of SEMA, the emergency alliance, and have established internal systems related with disasters.
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